For a retail client, we identified that their spoken question discovery was restricted because they had prepared primarily for non-Arabic questions. After implementing tailored native audio query enhancement, their discovery rate grew by over two hundred percent.
After considerable time of implementing universal demographic segments, their new locally-relevant division methodology produced a two hundred forty-one percent improvement in advertising performance and a 163% drop in marketing expenses.
Initiate by listing ALL your competition – not just the major ones. In our investigation, we identified that our biggest threat wasn't the well-known business we were watching, but a emerging business with an unique strategy.
Essential techniques included:
- City-specific segments beyond standard zones
- Area-specific focusing
- Metropolitan vs. provincial distinctions
- International resident locations
- Traveler destinations vs. local neighborhoods
For a shopping client, we developed an software that skillfully integrated global practices with regionally significant aesthetic features. This approach enhanced their installation frequency by 127% and interaction by over ninety percent.
For a premium company, we implemented a value division approach that discovered five distinct value groups within their consumer base. This technique enhanced their advertising performance by over one hundred seventy percent.
Recently, a hotel owner realized that their online presence was virtually invisible from voice search results. After executing the strategies I'm about to reveal, they're now showing up in nearly half of relevant spoken questions.
For a investment client, we developed a complex Arabic-English system that automatically modified layout, navigation, and material organization based on the chosen language. This approach improved their user engagement by 183%.
Assisting a hospital, we restructured their information to incorporate complete questions that patients would actually ask, such as "Where can I find a dermatologist in Riyadh?" This technique enhanced their spoken question appearance by 73%.
I recommend classifying competitors as:
- Direct competitors (offering very similar products/services)
- Peripheral competitors (with partial overlap)
- New disruptors (new companies with innovative potential)
After partnering with three separate international agencies that failed to generate results, my company finally engaged a local digital marketing company Riyadh. The difference in outcomes was astonishing.
I presently utilize several applications that have dramatically upgraded our competitor analysis:
- Search analysis platforms to track other companies' top SEO firms comparison strategies
- Social listening tools to track competition's digital footprint
- Digital tracking tools to track changes to their digital properties
- Newsletter subscription to get their campaigns
For a entertainment application, we executed comprehensive efficiency optimization that reduced startup duration by 67% and screen changes by 43%. These improvements improved consumer persistence by two hundred eighteen percent.
I spend at least a substantial amount of time each week examining our competitors':
- Website structure and user experience
- Articles and publishing frequency
- Digital channels presence
- Client testimonials and assessments
- Keyword strategy and rankings
Critical features included:
- Non-connected content saving
- Automatic synchronization when internet available
- Clear indication of network availability
- Sensible limitations of particular functions when without connection
Not long ago, I watched as three similar businesses spent significantly into growing their presence on a certain social media platform. Their efforts failed spectacularly as the medium appeared to be a bad match for our sector.
Key elements included:
- user-friendly Arabic interfaces interface adaptation that preserved functionality
- Script-optimized typography
- Application enhancement for both language versions
- Seamless tongue toggling without software relaunch
I use a basic spreadsheet to track our competition's pricing adjustments every week. This has already enabled us to:
- Spot seasonal promotion cycles
- Recognize special offer strategies
- Comprehend their pricing psychology
When I launched my online business three years ago, I was convinced that our distinctive products would be enough. I overlooked market research as unnecessary – a choice that almost ruined my entire company.