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Monroe Cordell 8 months ago
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For a premium company, we discovered that image and temporary channels dramatically surpassed traditional networks for engagement and conversion, resulting in a intentional shift of resources that improved overall performance by 167%.
Using comprehensive research for a food delivery customer, we found that campaigns delivered between evening hours substantially exceeded those delivered during traditional optimal periods, achieving 163% higher conversion rates.
Additional timing discoveries:
* Lower interaction during religious periods
* Increased participation on Fridays and Saturdays
* Temporal differences during religious occasions
* Night time increases in engagement
Today's network usage in Saudi Arabia:
* Instagram: Leading for lifestyle brands
* Ephemeral platform: Remarkably successful with youth demographics
* Discussion network: Strong for announcements and public discourse
* TikTok: Quickly expanding especially with Gen Z audiences
* Professional platform: Effective for B2B communication
After considerable time of disappointing engagement with their potential customers, their enhanced network planning produced a significant growth in engagement and a substantial rise in website traffic.
Using extensive testing for a retail brand, we discovered that posts released between evening hours significantly surpassed those shared during typical peak hours, achieving substantially greater engagement.
A few months ago, a Saudi company contacted me after investing over 120,000 SAR on foreign search optimization with minimal results. After implementing a tailored Saudi-focused SEO strategy, they saw top rankings for twenty-three high-value keywords within a single quarter.
Important scheduling discoveries included:
* Decreased competition during worship moments with consistent performance
* Increased interaction on Fridays and Saturdays notably after evening prayers
* Seasonal variations requiring spending modifications during religious occasions
* Educational timetable effects on certain categories
Using comprehensive research for a cuisine platform company, we discovered that promotions shown between night time significantly surpassed those presented during standard peak hours, achieving 163% better purchases.
* Position the most important content in the right upper section of the page
* Arrange information segments to progress from right to left and top to bottom
* Use stronger visual importance on the right side of equal compositions
* Confirm that directional icons (such as arrows) point in the correct direction for RTL layouts
* Choose fonts specifically designed for Arabic on-screen viewing (like Dubai) rather than traditional print fonts
* Increase line leading by 150-175% for enhanced readability
* Use right-aligned text (never center-aligned for body text)
* Avoid narrow Arabic typefaces that reduce the characteristic letter shapes
Powerful techniques included:
* Emphasizing family values rather than personal benefits
* Incorporating appropriate faith elements where appropriate
* Modifying deal phrasing to correspond to Saudi traditional values
* Creating separate ad variations for diverse locations within the Kingdom
For a travel client, we identified that word-for-word transfer of their international keywords generated exceptionally unproductive spending. After implementing a regionally-specific keyword technique, their cost per acquisition reduced by 73%.
In my previous project for a investment company in Riyadh, we discovered that users were consistently clicking the wrong navigation items. Our behavior analysis revealed that their attention naturally moved from right to left, but the main navigation items were placed with a left-to-right hierarchy.
Key approaches included:
* Working with Saudi native speakers to discover actual [comparing Search Optimization Services](https://bk-careers.com/companies/3sixty-saudi-arabia/) behavior
* Examining local competitors for keyword insights
* Building a Arabic-English query framework to capture all potential users
* Applying Saudi Arabic dialect in place of formal language
* Moved product photos to the left side, with product specifications and purchase buttons on the right-hand side
* Adjusted the image carousel to progress from right to left
* Added a custom Arabic font that kept clarity at various scales
A few weeks ago, a retail client consulted me after spending over 300,000 SAR on ineffective digital promotion. After restructuring their strategy, we achieved a four hundred seventy-three percent improvement in advertising efficiency.
* Designed a numerical presentation system that handled both Arabic and English numbers
* Redesigned charts to progress from right to left
* Applied graphical cues that corresponded to Saudi cultural connections
If you're building or revamping a website for the Saudi market, I advise consulting designers who genuinely comprehend the subtleties of Arabic user experience rather than merely converting Western designs.
A few weeks ago, I was helping a large e-commerce business that had invested over 200,000 SAR on a impressive website that was converting poorly. The issue? They had simply translated their English site without accounting for the basic experience variations needed for Arabic users.
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