You will be presented with a regarding templates to start with. If you have expertise in html, it is quite easy to switch them since basically salvaging using an expression placing system. If you do not have experience, then it is fine added with the templates supplied since they have proved to get high CTR for adsense.
You can have two titles: one for the content itself, and another for the page. The page title will be shown in the search engines, and Web browsers
