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<br>ByRebecca Marston |
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Business press reporter, BBC News<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>Denise Coates, the billionaire employer of Bet365, included another ₤ 323m to her wealth today after the business her household established racked up another year of substantial profits.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>She's been called the UK's most effective female, with a fortune that [Forbes publication](https://gitlab.hr-link.ru/allansanmiguel) puts in the area of ₤ 9.3 bn.<br> |
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<br>Most strikingly, she has made that largely herself.<br> |
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<br>Bet365 is Stoke-on-Trent's largest private sector employer, with more than 4,600 personnel. It provides its countless around the world customers sports betting, poker, casino, games and bingo. The firm had a ₤ 3bn turnover in the year to the end of March and an earnings before tax of ₤ 791m.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>Ms Coates' bro John is joint chief executive and her dad Peter is the company's chairman, however [Denise Coates](https://classifieds.ocala-news.com/author/natezamudio) owns half the business and there's no doubt the [success](https://vmi456467.contaboserver.net/emiliowithers) is mostly hers.<br> |
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<br>LISTEN: Profile: Denise Coates<br> |
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<br>Bet365 boss sees to ₤ 265m<br> |
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<br>Serious gamblers tend to have a "system", an allegedly [sure-fire method](https://www.youtube.com/playlist?list=PLV34pN7j-J3AJoD4_c_sAVfg_4qZGeTPR) that will keep on [bringing rewards](https://clone-deepsound.paineldemonstrativo.com.br/nildagoolsby89). So what's her "system"?<br> |
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<br>A lot is down to her mathematical talent, which was impressive from an early age. [David Owen](https://harry.main.jp/mediawiki/index.php/YOHAIG:_Your_Gateway_To_Bet9ja_League_Free_Bets_-_Complete_Walkthrough) taught her at secondary school in the 1980s.<br> |
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<br>"She got everything right, only asked pertinent questions and was angelically behaved. She was plainly off the scale. If we were talking Mensa, she 'd be in the top 1%," he told the BBC.<br> |
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<br>'More women'<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>She achieved a top-notch degree in econometrics and trained as an [accountant](https://gitlab.hr-link.ru/allansanmiguel) within the household company, building further on the [knowledge](https://gitlab.haskell.org/jaspercallahan) of the small chain that she selected up while working part-time during high school.<br> |
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<br>As well as an [extremely keen](https://fms-wiki.mepa.gov.ge443/index.php/User:AbbyLording) eye for figures - the heart of any successful bookie - she is also a moderniser.<br> |
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<br>Among her associates, Debbie Tatton, informed the BBC: "When Denise came, she wanted a closer relationship between the staff and the customers. We ended up being a lot more professional, a lot more customer-focused. A great deal of younger people began coming in, as well as a lot more ladies."<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG) |
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<br>In 2000, Ms Coates upped the stakes and convinced the family to mortgage business to permit them to [develop brand-new](https://gitlab.iue.fh-kiel.de/users/sign_in) software.<br> |
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<br>Her sibling says she ended up being fixated on the [potential](http://git.oksei.ru/evieway245348) for [online gambling](https://www.youtube.com/playlist?list=PLV34pN7j-J3AJoD4_c_sAVfg_4qZGeTPR) and ended up being a leader because service.<br> |
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<br>Establishing headquarters in a momentary structure in a parking lot, Ms Coates called it the supreme gamble, buying the domain Bet365.com so that she might drive business because direction.<br> |
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<br>['Innate](https://git2.ujin.tech/jerrid9841294) knowledge'<br> |
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<br>"She's extremely intelligent and really figured out," states Warwick Bartlett, from [global betting](https://git.k8sutv.it.ntnu.no/daniloreardon) and gaming experts GBGC.<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG) |
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<br>"She is also efficient in taking a look at the big photo. Betfair was the innovator in in-play wagering, but she was generally the very first to harness mobile innovation, recognising that bettors anywhere would be able to bank on sporting occasions."<br> |
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<br>A big 70% of earnings now comes through wagering on tablets and phones.<br> |
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<br>She is helped, Mr Bartlett states, by the truth that she, uniquely, really knows the market. "The Coates family are third-generation bookies. They have actually discovered the service from moms and dads and grandparents.<br> |
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<br>"She has a natural understanding of what the bettor is trying to find. A lot of the business nowadays have managers that may have originated from [other sectors] They are expert managers who attempt to use their knowledge got from selling beans or margarines."<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG) |
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<br>Ad controversy<br> |
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<br>Mr Bartlett says close knowledge of another business has helped with the in-play football income: Bet365 owns regional club Stoke City.<br> |
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<br>"Owning a football club provided an insight into the way the Premier League worked. Stoke City, not so effective itself, has actually played groups that actually are," he states.<br> |
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<br>"On top of the contact with the experts they benefit from coverage through the sponsorship of the team. Bet365 has great exposure every time Stoke are included."<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG) |
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<br>Ms Coates' dad is chairman of Stoke and has a higher public profile than she does.<br> |
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<br>But the name best associated with Bet365 is, of course, Ray Winstone, whose gravelly tones used to prompt punters to "bet in play - NOW!" before the advertisements were pulled.<br> |
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<br>Again, Warwick Bartlett states, Ms Coates got it right. "Using Ray confirms my point about 365, they understand their consumers. He's a [middle-aged guy](https://gitlab.mi.uni-koeln.de/users/sign_in) and a bit of a geezer.<br> |
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<br>"Cleverly, Bet365 use comparable types to attract their consumers in other markets. In Australia, it's Samuel L Jackson - he stumbles upon in the advert as an extremely cool guy."<br> |
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<br>Bet365 continues to keep one step ahead. It's moving into the US as the market there opens up.<br> |
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<br>But while Denise Coates' company brain believes international, she herself is likely to remain rooted in Stoke.<br> |
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<br>[UK's best-paid](https://fms-wiki.mepa.gov.ge443/index.php/YOHAIG:_Your_Gateway_To_Bet9ja_League_Free_Bets_-_Complete_Walkthrough) boss earns ₤ 265m<br> |
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<br>21 November 2018<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>Online gaming employer made a CBE<br> |
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<br>31 December 2011<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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