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SEO primarily based around good, clean html code. Often times I have people contact me who outsourced development to somebody to other countries. While the project may tend to be completed we were left with jumbled, deprecated code which has been preventing good search results. Audit the existing site and figure out where errors and issues occur.
Let me take a short while to stress that content is not single key to appearing high up in website positioning. You also want a stout search engine optimization (SEO) strategy, utilize some type of social media and constantly monitor your work. But content works. A lot. And regular, relevant, custom content helps push down those negative comments, rants and rankings that keep you up during the evening.
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