Map the 7-Second Micro-Journey From Headline to Button
Shrink viewport one to 980 px tall, place the core payoff in a 12-word H1, and set a 450 ms fade-in so the retina-tracking heatmap records fixation within under a second.
If the same prospect re-accesses the same file three times in 24 h, swap the standard follow-up with a quick screen-share offer